Overview

Report title: Encouraging Disability-Inclusive Hiring through Behavioral Insights​

Source: BIT, Pôle emploi & Direction Interministérielle de la Transformation Publique (DITP)​

Year published: 2022

Sources
Categories
For Employers
Context
  • People with disabilities (PWD) face persistent barriers in employment due to lack of clear employer signals and internalized stigma​
  • Employers rarely indicate openness to PWD candidates, and jobseekers often hesitate to disclose disabilities due to fear of discrimination​
  • A behavioural nudge was designed to help employers signal inclusion via a “handi-bienveillante” (disability-inclusive) label on job postings
Outcomes
  • Over 111,000 employers were included in an RCT across 44 regions; 12% adopted the label, with 60% retaining it through the trial​
  • Employers who used the label received 2× more applications from PWD and 25% more total applications per listing​
  • Intervention increased visibility of inclusive postings by 17x and had no negative spillovers on other applicants or recruiters
Implications
  • Institutionalize inclusive labels on national job portals to help employers send low-friction inclusion signals​
  • Equip employment advisors to promote adoption and clarify benefits to hesitant employers, particularly SMEs​
  • Pair employer nudges with targeted outreach to PWD jobseekers to close the visibility loop and increase uptake sustainably
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